ICM Partners has promoted Travis Merriweather to senior political strategist, The Hollywood Reporter has learned. He will report directly to CEO Chris Silbermann and ICM Politics head Hannah Linkenhoker.
After joining the agency as a political specialist last January, Merriweather over the past year has dedicated much of his time to working on Get Out the Vote and on racial equality, including organizing a peaceful Black Lives Matter protest and march at ICM’s Century City headquarters in June. His efforts in voter education and mobilization include facilitating a conversation between Stacey Abrams and Atlanta-based hip hop duo EarthGang to kick off early voting in Georgia and installing Khalid in the Vote Loud campaign and other clients such as Rapsody in Michelle Obama’s When We All Vote organization.
Merriweather’s political career in college at UT-San Antonio, where the music major was a fellow for Organizing for America, serving as a community organizer to mobilize support for President Obama’s legislative strategy and 2012 reelection campaign. Upon graduation, he interned at the office of First Lady Obama’s chief of staff. After moving to Los Angeles in 2014, he worked as a political fundraiser and entertainment relations consultant for campaigns including Hillary Clinton for president and Jacky Rosen for one of Nevada’s U.S. Senate seats.
“Travis has had an enormous impact in executing our ambitious political vision and socially responsible vision and strategy at ICM, making himself an invaluable member of our team,” Silbermann said in a statement. “His passion for creating, organizing and executing effective engagements gives us the power to take meaningful action on the issues that are most important to our clients and our agency. As we all aspire to do more and be more together, Travis knows how to direct that energy to tangible effect and change. We could not be prouder of his growth here at ICM, and we’re honored to call him a colleague and leader.
For the 2020 election day, which was a paid company holiday, 100 percent of ICM’s eligible voters was registered, thanks to the joint efforts of ICM Politics and the agency’s female affinity group, HER ICM. In conjunction with BIPOC affinity group #DiversifyICM and the L.A. Women’s Collective, ICM Politics also hosted candidate forums for local races including that of L.A. district attorney and L.A. county supervisor.
“It is great to work for a company that is deeply committed to organizing and executing political and socially impactful engagements year-round, not just during election time, and we are very excited about our plans for 2021,” Merriweather said in a statement. “We will continue to build relationships and strategic alliances with leaders and advocacy organizations who champion the causes we and our clients believe strongly in as well as advise our clients on engaging with elected officials to communicate policy solutions to pressing challenges.”