Hailey Bieber is opening up about her upcoming skincare line. 

The 25-year-old model is about to launch Rhode Skin soon, and in her cover feature for Allure magazine, she shared what ignited her passion for skincare. 

Hailey said it all started with the women in her family:

“I just could always remember my mom, as a child, getting [me] out of the bath, drenching me head to toe, just hydration, hydration, hydration, very focused on keeping the skin healthy. 

It started with my grandmother, she taught my mom, my mom taught me.”

She also spoke about how she found her brand’s niche:

“I was ordering crazy amounts of skin care, trying everything that was expensive to inexpensive to mid-range. And I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that’s what I kept going back to as well. 

The initial launch focuses on maintaining the skin’s moisture barrier. I’ve given it to a lot of different makeup artists to try on their clients and I’ve gotten really good feedback on it.”

On entering the already saturated beauty industry, she shared:

“I think that as a team, we are going into it knowing that people are tired of seeing brand after brand after brand from different people and faces and celebrities. I definitely have had my fears, for sure, because the market is so busy and so saturated. And I’ve had to, obviously, have the confidence in myself and in our brand to really feel it’s going to be something refreshing and different.”

And Hailey said this about how she handles fame:

“It would be exhausting for me to try to control everything. There’s just no way I can do that. It’s very hard to control a media narrative, so I try to just do my best to be myself and accept that.”


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